The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.
Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?
Holland Energy Park
Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
Perrigo is the world’s leading manufacturer of store-brand, over-the-counter healthcare products. They supply many large retailers with individually-branded generic versions of popular medications for pain management, personal hygiene, digestive health and more.
They wanted to help their store brand clients tell their OTC products’ stories and how they made a real difference in the lives of their customers.