Brand Strategy Services

Your Brand Story

Your Brand is a combination of stakeholder perceptions — shaped directly by experiences and messages from your organization and indirectly through community and culture.

The work of branding, whether beginning from scratch or redirecting the inertia of your existing reputation, is most effective when it’s inclusive, intentional and authentic.

Brand Strategy Services

In our years of guiding clients through discovery and communications planning, we have developed a clear method that yields clarity and success in the creation or transition of a new brand.

  • Brand Story & Message Development
  • Logo Identity Development
  • Market & Competitive Research
  • Market Positioning (e.g. Blue Ocean)
  • Marketing Strategy
  • Sales Enablement
  • Funnel Mapping
hac-brand-apparel

Featured Case Study: Holland Aquatic Center

On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.

To support this, they would need a more modern identity, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.

Branding & Marketing Insights

Good Writing Starts with Empathy

Good Writing Starts with Empathy

In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors...

Why Kids Know What IYKYK Means and You Don’t

Why Kids Know What IYKYK Means and You Don’t

Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do...

Understanding the “Attention Economy”

Understanding the “Attention Economy”

Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now? Inherent to the emerging “attention economy” is the underlying assumption that human attention is a scarce resource. It's so scarce that we have...

Book Branding Services for Your Organization

To schedule a consultation and learn more about our process for partnering in brand work, please complete the form below or call us at 616.786.4461.

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