Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.
As the sophistication of their digital marketing activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.
Since partnering with Boileau in 2016, Volta has grown from a unique tech startup to a thriving advanced energy company poised for continued rapid growth in their B2B markets. As their sales numbers have continued to rise, so have their needs for strategy in entering new markets, high-quality marketing materials and end-user engagement communications.
As a small medical device start-up, the SpinTech MRI came to us with a name, a pitch deck, a basic website, and a revolutionary product they hoped would change the world of MRI. After working with them for a few years to craft their brand messaging from the ground up, they were about to step into the role of a full medical device research and development product support company. In the midst of this newfound complexity, their branding and messaging needed a refresh.
With the continued rise in the electrification of vehicles, the demand for LG Chem’s high-quality batteries has been accelerating. LG Chem Michigan supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.
Coastal Group includes two major manufacturers, Coastal Automotive and Coastal Container. Specializing in corrugated materials, sustainability has always been a priority of the company, but they had never told this story to their stakeholders, missing a valuable opportunity to share their values and to show customers how they are also benefiting from Coastal’s sustainable practices.
See how Boileau came alongside the team at Coastal to explore the company’s commitment to triple-bottom line sustainability practices.
After an independent Solid Waste Characterization Analysis confirmed the the City of Holland’s curbside recycling program was no longer in alignment with industry best practices, the city decided to roll out dedicated EcoCarts, which are separate waste carts dedicated only for recyclables, along with a single-stream recycling program.
However, the City also faced a challenge in resident perception and recycling habits, which had become engrained over many years with the previous program. Many people had formed assumptions that recycling was overly expensive and offered a low ROI to the community and local business. They needed help telling their story and creating clarity around how recycling works in Holland.
On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.
To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.
The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.
Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?
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