Impactful video production, motion graphics & animation design.
Tell your complex story with clarity and authenticity. Captivate hearts, change minds and drive engagement like never before.
Thanks to smartphones, anyone can make a video. But the ability to integrate strategy, on-brand messaging and a clear story is a learned skill mastered by our video experts.
In perfect sync with the voice and style of your brand, we produce excellent media that works cohesively with your overall strategy toward specific and measurable goals.
- Brand Videos
- Creative Advertising
- YouTuber / Video blogging (vlog)
- Motion Graphic Explainers
- Industrials / Training Videos
- Stop Motion Animation
Featured Case Study: Perrigo
Perrigo is the world’s leading manufacturer of store-brand, over-the-counter healthcare products. They supply many large retailers with individually-branded generic versions of popular medications for pain management, personal hygiene, digestive health and more.
They wanted to help their store brand clients tell their OTC products’ stories and how they made a real difference in the lives of their customers.
Our video Production process
Before we capture that first frame, we’ll work with you to ensure messaging, style and voice are in alignment with your brand and target outcomes. While not all of the elements below are necessary for every job, our capabilities include:
- Creative & message development
- Location scouting
- Props & set design
- Talent auditioning & acquisition
The “fun” part. Here’s where we get to work together on-set to light, mic up, direct and capture the critical components of your story. Capabilities we might employ in that process:
- Live action / cinema-style production (8K, 4K, HD)
- Art direction
- Hair & Makeup
- Green screen capture
- Aerial 4K
“Post” is where the story truly takes shape through assembly, rigorous editing and polish. We invite our clients to provide input at multiple stages in post including rough content edits, graphics integration and the final cut.
- Motion and 3D graphics animation
- Color matching and correction
- Sound design, foley and audio mixing
As a strategic communications firm, we are able to counsel and execute on holistic distribution tactics beyond the capabilities of other video producers.
- Release strategy
- Ad buy planning and execution
- Versioning, archive and inventory management
- Captions and subtitles
- Optimization and tagging for Youtube
- Background video, GIF and motion SVG programming
Kick off your video production project today
If you’re looking for a video production partner to help you create understanding, we’d love to learn more. Please complete the form or call us at 616.786.4461.
Strategic Video Insights
A+ Lemonade | A Brand Parable
https://youtu.be/vOUxk6JHAAU When my kids ask me what I do I tell them I'm a storyteller. That used to be a good enough answer until last summer. Then Abby, my oldest, pushed further.Well, what kind of stories? How do you tell them? Can I be in one?At the...
Storytelling & Persuasive Communications
https://www.youtube.com/watch?v=BYWFhJc-a8A In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do...
Aw, Ah & Oh: the emotions behind the marketing
It’s the same elements in any story that move us toward action. When a story reaches off the page or screen and folds us into the journey, we can’t help but come out changed on the other side. There’s nothing new about this, certainly not in marketing. Even Donald...