The way people search is changing faster than most businesses realize. Here's what you need to know about AI search optimization—and why getting started now matters, even in an evolving landscape....
Last week at the 2025 American Advertising (ADDY) Awards, Boileau & Co. proudly accepted a Gold ADDY and two Silver ADDYs. These awards recognize the exceptional creativity and hard work from...
The Entrepreneurial Operating System (EOS) offers a framework to help businesses thrive by aligning vision, driving action, and building strong leadership teams. On today’s Coffee Klatsch, Vince...
Takeaways from the seventh TEDxMacatawa conference. One afternoon with a pen, notebook and an open mind can spark a new way of thinking if you’re ready to embrace potential from a new perspective....
The history of storytelling in the Holland Evening Sentinel building continues On April 11, Boileau and Co. welcomed the friends, clients and the West Michigan business community to celebrate the...
When having difficult conversations, tensions can run high — especially when disagreements about politics or strategy arise. In this Klatsch, Robert Heath Sr., US Marine Corps veteran, attorney and...
As a video producer and part of Boileau & Co.’s “maker team” as we call it, I’ve become hyper-aware of the AI boom. For those of us in creative roles, it can be easy to go full-Sarah Connor and...
How framework thinking helps big decisions When making large-scale changes in your organization or community, how can you make sure you’re making the right decisions without threatening your core...
When Randy Boileau founded Boileau Communications Management, LLC in 2005, he held a broad vision for the practice that included not only traditional public relations, but also strategic, internal...
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