Boileau Communications, a strategic communications firm in Holland, MI, recently hired Berkeley Benson and Allison Matz as Associate Content Developers. In their new positions, both Berkeley and Allison will help tell clients’ stories through collaborative blogs,...
Thoughts by BCM Team
Now in our 17th year of business, we have diversified services and broadened ownership. Given these changes, we have decided to simplify our name to more inclusively represent the brand.
Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.
As the sophistication of their digital marketing activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.
Since partnering with Boileau in 2016, Volta has grown from a unique tech startup to a thriving advanced energy company poised for continued rapid growth in their B2B markets. As their sales numbers have continued to rise, so have their needs for strategy in entering new markets, high-quality marketing materials and end-user engagement communications.
As a small medical device start-up, the SpinTech MRI came to us with a name, a pitch deck, a basic website, and a revolutionary product they hoped would change the world of MRI. After working with them for a few years to craft their brand messaging from the ground up, they were about to step into the role of a full medical device research and development product support company. In the midst of this newfound complexity, their branding and messaging needed a refresh.
With the continued rise in the electrification of vehicles, the demand for LG Energy Solutions Michigan’s high-quality batteries has been accelerating. They supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.
Coastal Group includes two major manufacturers, Coastal Automotive and Coastal Container. Specializing in corrugated materials, sustainability has always been a priority of the company, but they had never told this story to their stakeholders, missing a valuable opportunity to share their values and to show customers how they are also benefiting from Coastal’s sustainable practices.
See how Boileau came alongside the team at Coastal to explore the company’s commitment to triple-bottom line sustainability practices.
With social media growing more caustic by the minute, people seem to have abandoned one of the basic tenets of good communication—empathy. Empathy connects us to each other and allows us to better understand the experiences of others.
After an independent Solid Waste Characterization Analysis confirmed the the City of Holland’s curbside recycling program was no longer in alignment with industry best practices, the city decided to roll out dedicated EcoCarts, which are separate waste carts dedicated only for recyclables, along with a single-stream recycling program.
However, the City also faced a challenge in resident perception and recycling habits, which had become engrained over many years with the previous program. Many people had formed assumptions that recycling was overly expensive and offered a low ROI to the community and local business. They needed help telling their story and creating clarity around how recycling works in Holland.
Boileau Communications, a strategic communications firm in Holland, MI, recently hired Nate Knobloch as a Graphic Designer. In his new position, Nate will help tell clients’ stories and solve complex communication needs through graphic design.