INTEGRATED MARKETING

Tell Great Stories

Complementary to your brand strategy, we can help you build and execute integrated marketing communications plans that work. Backed by an in-house team of talented designers, developers and video producers, we deliver award-winning creative solutions.

Marketing Communications

Clients trust Boileau & Co. to plan, implement and manage integrated communications plans that get results. Services include:

  • Advertising Creative
  • Copywriting
  • Digital & Ad Management
  • Graphic Design
  • Web Design & Development
  • Public Relations & Media Training
  • Issues & Crisis Communications
  • Social Media Management
  • Video & Animation
Marketing Communications Process

fig 1. Boileau & Co. iterative marketing process.

CDS Website Mockup

Featured Case Study: Creative Dining Services

Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.

As the sophistication of their digital activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.

Branding & Marketing Insights

Good Writing Starts with Empathy

Good Writing Starts with Empathy

In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors...

Why Kids Know What IYKYK Means and You Don’t

Why Kids Know What IYKYK Means and You Don’t

Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do...

Understanding the “Attention Economy”

Understanding the “Attention Economy”

Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now? Inherent to the emerging “attention economy” is the underlying assumption that human attention is a scarce resource. It's so scarce that we have...

Book MARKETING COMMUNICATIONS Services for Your Organization

To schedule a consultation and learn more about our process for partnering in brand work, please complete the form below or call us at 616.786.4461.

Name(Required)
This field is for validation purposes and should be left unchanged.