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Millage Research

Voter insights for campaign success

Successful millage campaigns share one common thread—they represent the desires and needs of the community. We love working alongside local organizations and government agencies to listen to their communities and create wonderful places to live, work and play.

For two decades, we’ve supported organizations pursuing millages to improve our community. We’ve learned that two-way communication is vital. Organizations that listen and engage voters early can shape their campaigns to meet the needs and desires of voters. Accurate data helps you gain a clear understanding of what the community wants and will support.

We help you gain valuable insights through community polling, text surveys, and stakeholder focus groups. Using data analysis software, we ensure your campaign operates with trustworthy, accurate data.

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Full-Service Marketing Capabilities

  • Sampling Methodology
  • Focus Groups
  • SMS Surveys
  • Community Panels
  • Email Surveys
  • Data Reporting & Visualization

Our Approach

Listen

We start by understanding what your community thinks and needs. Through polling, focus groups, and surveys, we gather insights about voter sentiment, concerns, and priorities around your millage.

Key Deliverables:

  • Research plan development
  • Community polling and SMS surveys
  • Stakeholder focus groups

Analyze

Raw data becomes actionable insight. We use data analysis software to identify patterns, measure support levels, and pinpoint which messages resonate with different voter segments.

Key Deliverables:

  • Statistical analysis
  • Key findings report

Report & Guide

Armed with clear insights, we help you shape your campaign strategy to address voter concerns and align with community priorities—giving you the best chance at success on election day.

Key Deliverables:

  • Campaign messaging recommendations
  • Audience targeting strategy
  • Continued support through I&E Campaign
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