Millage Research
Voter insights for campaign success
Successful millage campaigns share one common thread—they represent the desires and needs of the community. We love working alongside local organizations and government agencies to listen to their communities and create wonderful places to live, work and play.
For two decades, we’ve supported organizations pursuing millages to improve our community. We’ve learned that two-way communication is vital. Organizations that listen and engage voters early can shape their campaigns to meet the needs and desires of voters. Accurate data helps you gain a clear understanding of what the community wants and will support.
We help you gain valuable insights through community polling, text surveys, and stakeholder focus groups. Using data analysis software, we ensure your campaign operates with trustworthy, accurate data.
Full-Service Marketing Capabilities
- Sampling Methodology
- Focus Groups
- SMS Surveys
- Community Panels
- Email Surveys
- Data Reporting & Visualization
Our Millage Work
Holland Aquatic Center
After years of growth at Holland Aquatic Center, simultaneous use by competitive programming and public access to their pools was becoming a capacity problem. Expansion would require financial partnership with the community through a millage.
Our Approach
Listen
We start by understanding what your community thinks and needs. Through polling, focus groups, and surveys, we gather insights about voter sentiment, concerns, and priorities around your millage.
Key Deliverables:
- Research plan development
- Community polling and SMS surveys
- Stakeholder focus groups
Analyze
Raw data becomes actionable insight. We use data analysis software to identify patterns, measure support levels, and pinpoint which messages resonate with different voter segments.
Key Deliverables:
- Statistical analysis
- Key findings report
Report & Guide
Armed with clear insights, we help you shape your campaign strategy to address voter concerns and align with community priorities—giving you the best chance at success on election day.
Key Deliverables:
- Campaign messaging recommendations
- Audience targeting strategy
- Continued support through I&E Campaign
Let's Get Started
Schedule a conversation with our team to get started on your project today.
Schedule or call us at (616) 786-4461
54 W. 8th Street, Suite 210