Information & Education Campaigns
Help your community make informed decisions
Whether you’re running a millage campaign or launching a community initiative, informed voters and stakeholders make better decisions. Information & Education (I&E) campaigns are strategic efforts to educate and engage audiences on specific issues or policies—getting the facts in front of people so they can make confident choices about your project.
We help you reach voters wherever they are with clear, accessible information that informs without persuading.
Full-Service Marketing Capabilities
- Microsite Development
- Email Communications
- Social Media Strategy
- Digital Advertising
- Direct Mail
- Video Explainers
- Print Collateral & Banners
- Earned Media
- Community Polling & Research
Our Approach
Discovery
Successful I&E campaigns start with understanding what your community knows, what they need to know, and where they get their information. We research voter sentiment and identify the most effective channels to reach them.
Key Deliverables:
- Community polling and surveys
- Stakeholder focus groups
- Past local/benchmark campaigns review
Planning
With clear insights about your community, we develop messaging that addresses questions and concerns head-on, and a distribution strategy that reaches voters where they actually pay attention.
Key Deliverables:
- Messaging framework
- FAQ development
- Multi-channel distribution plan
Implementation
We execute your I&E campaign across every touchpoint—from microsites to mailers to social media—ensuring consistent, clear information reaches voters through their preferred channels.
Key Deliverables:
Measurement & Iteration
Throughout your campaign, we track engagement, monitor media sentiment, and adjust tactics to ensure your message is clear with voters.
Key Deliverables:
- Web and social analytics
- Media monitoring
- Performance optimization
More to See
Let's Get Started
Schedule a conversation with our team to get started on your project today.
Schedule or call us at (616) 786-4461
54 W. 8th Street, Suite 210