Since partnering with Boileau in 2016, Volta has grown from a unique tech startup to a thriving advanced energy company poised for continued rapid growth in their B2B markets. As their sales numbers have continued to rise, so have their needs for strategy in entering new markets, high-quality marketing materials and end-user engagement communications.
With the continued rise in the electrification of vehicles, the demand for LG Energy Solutions Michigan’s high-quality batteries has been accelerating. They supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.
Coastal Group includes two major manufacturers, Coastal Automotive and Coastal Container. Specializing in corrugated materials, sustainability has always been a priority of the company, but they had never told this story to their stakeholders, missing a valuable opportunity to share their values and to show customers how they are also benefiting from Coastal’s sustainable practices.
See how Boileau came alongside the team at Coastal to explore the company’s commitment to triple-bottom line sustainability practices.
After an independent Solid Waste Characterization Analysis confirmed the the City of Holland’s curbside recycling program was no longer in alignment with industry best practices, the city decided to roll out dedicated EcoCarts, which are separate waste carts dedicated only for recyclables, along with a single-stream recycling program.
However, the City also faced a challenge in resident perception and recycling habits, which had become engrained over many years with the previous program. Many people had formed assumptions that recycling was overly expensive and offered a low ROI to the community and local business. They needed help telling their story and creating clarity around how recycling works in Holland.
On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.
To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.
The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.
Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?
Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
Perrigo is the world’s leading manufacturer of store-brand, over-the-counter healthcare products. They supply many large retailers with individually-branded generic versions of popular medications for pain management, personal hygiene, digestive health and more.
They wanted to help their store brand clients tell their OTC products’ stories and how they made a real difference in the lives of their customers.