Thoughts by Boileau & Co.

Strategic Visioning and Framework Thinking with Har Ye Kan

When making large-scale changes in your organization or community, how can you make sure you’re making the right decisions without threatening your core values? Har Ye Kan of HYK Consulting joins Vince in this Coffee Klatsch to explain the advantages of strategic visioning and framework thinking when taking your organization to new horizons.

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The Importance of Relationship Building with Har Ye Kan

Relationship building in the context of community engagement | Relationships are the foundation for success in business and beyond, but how can you build strong relationships that go beyond just a single project? Har Ye Kan joins Vince to discuss how relationship-building in Holland has fostered the development of the thriving community we see today.

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Niche Marketing for Creative Dining

Niche Marketing for Creative Dining

Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.

As the sophistication of their digital marketing activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.

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Ingredient Marketing for a B2B Brand that Consumers Love

Ingredient Marketing for a B2B Brand that Consumers Love

Since partnering with Boileau in 2016, Volta has grown from a unique tech startup to a thriving advanced energy company poised for continued rapid growth in their B2B markets. As their sales numbers have continued to rise, so have their needs for strategy in entering new markets, high-quality marketing materials and end-user engagement communications.

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Energizing an Employment Brand to Build a Workforce of 1000s

Energizing an Employment Brand to Build a Workforce of 1000s

With the continued rise in the electrification of vehicles, the demand for LG Energy Solutions Michigan’s high-quality batteries has been accelerating. They supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.

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ESG Reports for Coastal Group

ESG Reports for Coastal Group

Coastal Group includes two major manufacturers, Coastal Automotive and Coastal Container.  Specializing in corrugated materials, sustainability has always been a priority of the company, but they had never told this story to their stakeholders, missing a valuable opportunity to share their values and to show customers how they are also benefiting from Coastal’s sustainable practices.

See how Boileau came alongside the team at Coastal to explore the company’s commitment to triple-bottom line sustainability practices.

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Reengaging Holland in the Story of Recycling

Reengaging Holland in the Story of Recycling

After an independent Solid Waste Characterization Analysis confirmed the the City of Holland’s curbside recycling program was no longer in alignment with industry best practices, the city decided to roll out dedicated EcoCarts, which are separate waste carts dedicated only for recyclables, along with a single-stream recycling program.

However, the City also faced a challenge in resident perception and recycling habits, which had become engrained over many years with the previous program. Many people had formed assumptions that recycling was overly expensive and offered a low ROI to the community and local business. They needed help telling their story and creating clarity around how recycling works in Holland.

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