During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a...
Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland...
Staring wistfully out the window on a Friday, you begin to think about the upcoming weekend, excuses to avoid going to that wedding for your second cousin, chores you’ve been avoiding during the workweek. And if you’re me or millions of other people around the world,...
Demystify stop motion films by going through our process in creating one step-by-step. Find resources of where to go for inspiration and tips along the way.
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
Boom. Boileau Got Bigger. Ben Dehart joins Boileau Communications Management LLC. Ben joined BCM after earning his bachelor’s in video production from Grand Valley State University. Skipping the morning coffee, Ben draws his energy each day from the opportunity to be...
Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
Perrigo is the world’s leading manufacturer of store-brand, over-the-counter healthcare products. They supply many large retailers with individually-branded generic versions of popular medications for pain management, personal hygiene, digestive health and more.
They wanted to help their store brand clients tell their OTC products’ stories and how they made a real difference in the lives of their customers.