For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger...
The arrival of WordPress’ Gutenberg editor has sparked a great deal of discussion about the everyday page builder tools we use to create content online.
Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed...
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary...
Demystify stop motion films by going through our process in creating one step-by-step. Find resources of where to go for inspiration and tips along the way.
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.
The role of the reporter in 21st Century news: an accountable curator of content.
Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
A primer for authors and editors. It’s a good time to brush up on some effective practices to optimize images for fast WordPress page loads.