As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.
The role of the reporter in 21st Century news: an accountable curator of content.
Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
A primer for authors and editors. It’s a good time to brush up on some effective practices to optimize images for fast WordPress page loads.
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
Boom. Boileau Got Bigger. Ben Dehart joins Boileau Communications Management LLC. Ben joined BCM after earning his bachelor’s in video production from Grand Valley State University. Skipping the morning coffee, Ben draws his energy each day from the opportunity to be...
A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS.
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool.
Today’s online review forums offer patrons more opportunities to review your business, good and bad.