We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals. “Greg brings a diverse skill set to Boileau that includes web and...
Hiring a Marketing Firm vs Hiring In
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying to enter a new vertical. All of these transitions require...
Your CEO doesn’t have time for content marketing
If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos and posts on top of their already busy days?
Meet Sean Silva, our new video strategist
We have hired Sean Silva as video strategist to lead the continued growth of the video department, manage clients and provide strategic counsel on media distribution. “Sean’s a great storyteller,” said Vince Boileau, principal of Boileau Communications. “He brings...
Making the case for community engagement
We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, Holland Community Aquatic Center and Waterfront Holland to name a few.
When to Ignore Digital Trends
When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing.
The release of releasing the release
During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a...
How do you turn a group of people into a team?
It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn them into a team?
The times they are a changin’
Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland...
Communications Insurance Policy
You can’t predict exactly what crisis your company could face, but having a team of people prepared to lead communications will make dealing with a crisis a little less scary. Here are a few things you can do to start protecting yourself.