As we enter the first workday under Michigan’s shelter-in-place order today, many of us will be forced to learn how to effectively work from home. I’ve spent the majority of my adult life as a remote worker living overseas, and as a result, I’ve had to learn a thing...
Businesses are dynamic, living, perpetual motion machines. The one thing businesses aren’t made to do is sit around and wait. Enforced idleness is anathema to business leaders, and in our present situation it’s combined with another element we dislike almost as much–uncertainty.
What does high school math have to do with strategic marketing? Find out in our latest post as Leanne Schaeffer draws the connection between strategic marketing and the dreaded, but perhaps underappreciated, mathematical proof.
One of the biggest advantages to iterative, managed web development is that you can use your new website features as soon as they’re ready, instead of waiting for every feature to be complete. Let’s look at how an iterative process works.
Managed web services, also known as “Managed Web” refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications. You can define project-based web services as the traditional, linear...
While there are some applications where a project-based web services model makes more sense (e.g. non-essential websites, microsites, short-term campaigns, etc.), we believe that a managed web approach is more cost effective and yields better results in the long run.
The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals. “Greg brings a diverse skill set to Boileau that includes web and...