When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
A+ Lemonade | A Brand Parable
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Thought
Understanding the “Attention Economy”
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
How to Celebrate National Volunteer Week
Calling all volunteers and employee engagement enthusiasts! April is National Volunteer Month and April 18th - 24th is National Volunteer Week. It is a month long celebration of volunteers and volunteerism, with many opportunities popping up in local communities to...
Your Story Isn’t Boring
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
Marketing Lessons in Relatability vs. Bandwagoning
In a year where so much changed, many lessons and truths about marketing and advertising didn’t. Let’s talk about the most important lessons on branding, authenticity and staying in consumers’ good graces through difficult situations.
Release: Boileau Welcomes Chris Kemperman as Media Producer
Boileau Communications welcomes Chris Kemperman as Media Producer. In this new position, Kemperman will support the company’s growing video and multimedia production business. “Chris’s diverse skill set in video and motion graphics development will make him an awesome...
The 5 Pitfalls of SEO
How can I improve my SEO and appear higher in search results? One of the most common questions we get in digital marketing is how a business can rank higher on Google’s Search Engine Results Page (SERP). When you search for SEO and SEO strategies you’ll find an...
I know you can hear me, but are you listening?
As a child who dealt with ADD, I remember hearing innumerous times, “You have two eyes, two ears, and one mouth. You should listen and observe twice as much as you speak!” My immediate and adolescent response, “I have two hands and two feet. I should be on the...
COVID Marketing Strategies: Adjusting Course for Q4 2020
A lot of my conversations these days surround the topic of COVID-19, business recovery and strategic planning. At the end of almost every call reconnecting with a client we had the chat: How are you doing and how have things changed for you? I think we all are...