Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do...
Thought
Our Attention is Invaluable and We Give it Away for the Dumbest Reasons
Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling.
A+ Lemonade | A Brand Parable
When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
Understanding the “Attention Economy”
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
How to Celebrate National Volunteer Week
Calling all volunteers and employee engagement enthusiasts! April is National Volunteer Month and April 18th - 24th is National Volunteer Week. It is a month long celebration of volunteers and volunteerism, with many opportunities popping up in local communities to...
Your Story Isn’t Boring
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
Marketing Lessons in Relatability vs. Bandwagoning
In a year where so much changed, many lessons and truths about marketing and advertising didn’t. Let’s talk about the most important lessons on branding, authenticity and staying in consumers’ good graces through difficult situations.
Release: Boileau Welcomes Chris Kemperman as Media Producer
Boileau Communications welcomes Chris Kemperman as Media Producer. In this new position, Kemperman will support the company’s growing video and multimedia production business. “Chris’s diverse skill set in video and motion graphics development will make him an awesome...
The 5 Pitfalls of SEO
How can I improve my SEO and appear higher in search results? One of the most common questions we get in digital marketing is how a business can rank higher on Google’s Search Engine Results Page (SERP). When you search for SEO and SEO strategies you’ll find an...