A+ Lemonade | A Brand Parable

When my kids ask me what I do

I tell them I’m a storyteller. That used to be a good enough answer until last summer. Then Abby, my oldest, pushed further.

Well, what kind of stories? How do you tell them? Can I be in one?

At the time, she was also launching a fledgling lemonade stand with a bit of a brand crisis. So, to answer these sorts of questions, we thought why not show her what we do by telling a story and helping refresh her brand in the process.

A+ Lemonade is the result. Abby liked it. We hope you do too.

~ Vince & the Boileau Team

Digital Well Being Reminder

After you watch it, consider taking a walk and grab a lemonade! Your inbox can wait!

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