The way people search is changing faster than most businesses realize. Here's what you need to know about AI search optimization—and why getting started now matters, even in an evolving landscape. Last week, I asked ChatGPT a simple question: "What are the best...
We're thrilled to introduce Carly Shepard and Laine Zemaitis, our summer 2025 interns! Our team is excited to support their growth as they work to create understanding and contribute to meaningful client-based work. Welcome to the team, Carly and Laine! Carly, a...
Last week at the 2025 American Advertising (ADDY) Awards, Boileau & Co. proudly accepted a Gold ADDY and two Silver ADDYs. These awards recognize the exceptional creativity and hard work from the team members behind our video and design projects, and we’re honored...
Co-written with Summer/Fall 2024 intern Tyler Raterink A common phrase in carpentry is, "Measure twice, cut once." Thankfully, it isn’t, "Eyeball it, then cut." If every carpenter guesstimated their cuts, we would be surrounded by wasted lumber and poorly built homes....
Co-written with Summer/Fall 2024 intern Tyler Raterink Finding effective ways to provide value that resonates with customers can be challenging. In a time when short-form videos and social media are taking brand marketing by storm, it may be shocking to hear that blog...
The Entrepreneurial Operating System (EOS) offers a framework to help businesses thrive by aligning vision, driving action, and building strong leadership teams. On today’s Coffee Klatsch, Vince sits down with Scott Patchin, President of trU Group and Expert EOS...
Success looks different for every team and project. In this Coffee Klatsch, we welcome Scott Patchin, President of trU Group and Expert EOS implementor, to discuss his meaningful approach to setting annual goals that positively impact an organization....
Takeaways from the seventh TEDxMacatawa conference. One afternoon with a pen, notebook and an open mind can spark a new way of thinking if you’re ready to embrace potential from a new perspective. How about the perspective of thirteen unique voices? At the seventh...
Paul Doyle from LeaderWork joins us to discuss the often-overlooked blind spots in leadership. Drawing from his extensive experience, he highlights practical ways leaders can overcome common challenges and improve their effectiveness. https://youtu.be/xw-DvzcSmCg Top...
In this episode of our Coffee Klatsch, Vince sits down with Paul Doyle, founder and partner at LeaderWork, to discuss how companies can manage their leadership training as a business system, not just a training program. Paul shares how his team developed a...