Pine Creek Construction: A Brand Remodeling

Pine Creek Construction had spent 30 years earning a reputation as one of Holland’s most trusted builders.

Like a classic home, the brand was ready for a refresh.

Pine Creek Construction - Pine Bay Backyard

The Story

Pine Creek had something most companies spend years trying to build: deep roots, loyal clients, and a track record that spoke for itself. What they needed was a brand that matched the quality of their work and gave their team the tools to tell that story in a crowded market.

Deliverables Overview

Brand messaging and positioning
Website redesign and development
Customer video storytelling
Job site signage

How We Worked Together

We helped Pine Creek articulate what their best clients already knew. That this team listens, delivers, and takes care of you long after the project wraps. We built a new website around that story, produced customer testimonial videos that let real homeowners do the talking, and created job site signage that put the Pine Creek brand in front of neighbors at the moment they’re most likely to need a builder.

The result was a brand refresh 30 years in the making, one that honors Pine Creek’s legacy while positioning them for the next chapter.

Pine Creek Construction - Bill With Truck

Pine Creek Construction - Remodel & Additions Trifold

A distinct look

Embracing the coastal conifers well-known to West Michigan, Pine Creek’s brand aesthetic reflects a company that’s well-rooted and trusted in the community.

Bringing a website to life

Like staged homes for realtor photos, many builder’s sites can feel overly sterile. We wanted to help Pine Creek’s site to be different – to feel alive. As such, natural imagery abounds, both in shape and in our choices for photography.

Pine Creek Construction - Trifold Brochure Inside

Happy Customer

“The Boileau team did a great job understanding who we are. I was very impressed with how well they ‘got’ us. Our branding was serviceable but dated and stale; our new branding is fresh and fits well with who we are today.”

Bill Beckman, General Manager