iCademy Global: Cultivating Trust with Families

iCademy Global had been doing virtual school right for over a decade. But for skeptical parents, seeing is believing.

The Story

iCademy had been partnering with Michigan parents and students for over a decade. They were fully accredited, fully virtual, and proven. But earning the trust of families still skeptical of online learning required more than a good track record. They needed a marketing partner to help them tell the story the right way.

Deliverables Overview

Digital advertising (Google, Facebook, Instagram, YouTube)
Parent and student testimonial videos
Print mailer campaigns
Organic social media support
Radio advertising
Website and SEO support

How We Worked Together

We started with research, carefully surveying current families to understand what made iCademy worth choosing. The findings shaped a focused message built around what parents actually valued: accreditation, flexibility, certified teachers, and a proven model that supports the whole family.

From there we put those stories to work across digital, print, social, and radio. We asked real parents and students to help make the case to families considering the leap. The campaign expanded iCademy’s reach into Kalamazoo, Traverse City, and Metro Detroit. Since we started working together, enrollment has doubled.

The unique advantages of virtual school

For parents looking for a different approach to education, iCademy offers new possibilities that families might not have even considered when thinking about their educational pathway.

Building trust

One of the biggest barriers to enrollment is simply the unknown of how charter and virtual schools work. When it came to building iCademy’s website, we placed a large focus on helping parents and students learn how their experience would look for both core academics and extracuriculars.

“Our number one priority when we came to Boileau and Co. was to increase enrollment and our brand awareness. They’ve worked with us to build and develop a strategy to do both of those things, and we’ve seen fantastic results.

They’ve really taken the time to get to know us, to get to know our organization, to get to know our goals, and to really work an effective strategy from the information that they found.”

Leisa Lobbezoo

Enrollment Communications and Marketing Director at IES Schools