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Generative Engine Optimization (GEO)

Show up where your customers are researching

The way people search is changing. As more users turn to ChatGPT, Claude, Perplexity, or Google’s AI Overviews to clarify their understanding, conduct research or get advice , you have an opportunity to be a part of the answer.

Generative Engine Optimization (GEO or Artificial Intelligence Optimization, AIO) ensures your organization is visible, accurately represented, and strategically positioned when AI platforms generate recommendations. We can help you navigate this emerging channel with an evolving strategy that keeps up with changes in the major platforms.

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Full-Service Marketing Capabilities

  • AI Visibility Tracking
  • Competitive Benchmarking
  • Content Optimization for AI Search
  • Structured Data Implementation
  • Citation Strategy
  • Strategic Counsel for AI-Era Marketing

Our Approach

Discovery

We start by understanding how your brand currently appears in AI-generated responses and where your audience turns for research. This means auditing your AI visibility, identifying gaps, and establishing baseline metrics.

Key Deliverables:

  • Prompt library development
  • AI platform visibility audit
  • Competitive AI presence analysis

Planning

With clear insights about your current AI visibility, we develop a strategic approach to improve how AI platforms understand, reference, and recommend your brand to users asking relevant questions.

Key Deliverables:

  • Overall GEO plan
  • New Content strategy
  • Web and technical updates plan

Implementation

We optimize your digital presence to help AI platforms accurately understand and cite your organization—from content structure and messaging to technical elements that improve discoverability.

Key Deliverables:

  • Content refreshes and optimization
  • Structured data implementation
  • Citation-ready content creation

Measurement & Iteration

AI search is evolving rapidly. We continuously monitor your brand’s visibility across platforms, track competitive positioning, and adjust tactics based on what drives results.

Key Deliverables:

Want to Learn More?

Check out our primer The Beginner’s Guide to Generative
Engine Optimization to get started.

Read Our GEO Guide

Let's Get Started

Schedule a conversation with our team to get started on your project today.

Schedule or call us at (616) 786-4461

Boileau & Co Offices

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