Last week at the 2025 American Advertising (ADDY) Awards, Boileau & Co. proudly accepted a Gold ADDY and two Silver ADDYs. These awards recognize the exceptional creativity and hard work from the team members behind our video and design projects, and we’re honored to receive this recognition from our local chapter and industry peers.
Celebrating Creative Excellence
The ADDYs, hosted by the West Michigan chapter of the American Advertising Federation (AAF), honors the best in creative excellence across the advertising industry. This prestigious event shines a spotlight on the innovative ideas shaping our field and the incredible talent on display this year was inspiring.
Collaboration is Our Recipe for Success
Our team brings projects to life over months of collaboration, refining each one through incremental edits based on the expertise and unique perspectives each team member brings. From brainstorming sessions to final critiques, the collective effort transforms great ideas into award-winning work. Creativity thrives on collaboration, and our team’s dedication to partnership continuously takes our projects to the next level.
Our Award-Winning Work
Gold ADDY
Project: Kite Logo & Brand
Category: Logo Design
Team Talent: Greg DeWeerd (Logo & Brand Design)
Silver ADDY
Project: The Spoon Anywhere
Category: Branded Content & Entertainment for Television
Team Talent: Anna Vanderberg (Camera Work & Animation)
Silver ADDY
Project: Whirlpool Downdraft Ventilation
Category: Audio/Video Sales Presentation
Team Talent: Chris Kemperman (Camera Work) & Matt Nutile (Camera Work & Editing)
Thank you to our team members for your hard work on our 2025 ADDY award-winning projects, and a special shoutout to all the individuals whose talents made the work possible!
