This year companies are unable to volunteer in the standard planting trees, trash pick-up, and sorting food ways, but that may open the door to creating more meaningful volunteer experiences for all.
Thoughts by Boileau & Co.
Defining a Community Brand
On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.
To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.
Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
Meet Greg DeWeerd, our new communications specialist
We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals. “Greg brings a diverse skill set to Boileau that includes web and...
Holland Civic Center Place
The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.
Worksighted
Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
Meet Sean Silva, our new video strategist
We have hired Sean Silva as video strategist to lead the continued growth of the video department, manage clients and provide strategic counsel on media distribution. “Sean’s a great storyteller,” said Vince Boileau, principal of Boileau Communications. “He brings...
When to Ignore Digital Trends
When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing.
Waterfront Holland
When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?
The release of releasing the release
During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a...