Communications Insurance Policy Each year when the president gives the State of the Union address, you’ll notice one cabinet member is missing. They choose one member to stay out of the building in...
I don’t mind talking about my failures. People who know me know I’m a believer that I’ve learned more over the course of my life from my failures than I have my successes. Not long ago I saw a piece...
Staring wistfully out the window on a Friday, you begin to think about the upcoming weekend, excuses to avoid going to that wedding for your second cousin, chores you’ve been avoiding during the...
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I...
If you work with websites at all (and you haven't been living under a rock), chances are you've heard about WordPress block editor or "Gutenberg" editor. It's hotly anticipated arrival is making...
Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a...
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it,...
The eye-catching aesthetic of a stop motion film is given by the process in which it is created. Each frame of the finished film is painstakingly shot, moving each model by a hair’s breadth to...
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. The smart companies have turned...
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy...
For all its abridgements and corruptions, “the news” at least gives us a baseline against which we can measure the truth. Yes, it’s all too fashionable to call it all fake news and discount the...
Like Robert Duvall’s hairline, there's no denying that the media landscape has changed drastically over the years. Long gone are the years of personal, close press relationships and picked up phone...
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