It’s the same elements in any story that move us toward action. When a story reaches off the page or screen and folds us into the journey, we can’t help but come out changed on the other side....
You hear it a lot when it comes to marketing and/or branding. “We need to create a message that will really rise above the noise” or “We don't want it to become just white noise.” white noise...
I can’t play an instrument to save my life. I also don’t care to learn. The truth is there are those of us who are musically inclined, and some who are better off enjoying from our seat. But how is...
We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals....
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying...
If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos...
We have hired Sean Silva as video strategist to lead the continued growth of the video department, manage clients and provide strategic counsel on media distribution. “Sean’s a great storyteller,”...
We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, Holland Community Aquatic Center and Waterfront Holland to...
When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing. 3 Ways Ironic Social...
During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press...
It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video...
Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this...
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