Finely crafted watches have many layers and components, yet their sum is one simple, powerful message: the time. A good story is the same way.
Embrace complex stories, but tell them simply
read more
Marketing
If the Recession is a Busted Knee, What’s Your Comeback Story?
The PPP is a good drug, and certainly dulls the soreness. But, if we ask a surgeon if sitting in a lazyboy for eight straight weeks after knee surgery is a good idea, she’ll say “sure, if you never want to walk again!”
Retargeting 101: What’s it all about?
Retargeting ads are one of the most effective ways to gain conversions for sites with existing traffic. It remains underutilized by many small businesses, and we want to help! In this webinar, our project manager Rachael Bissell walks us through the ins and outs of re-target marketing.
Will this Pandemic be the final demise of the business card?
The Coronavirus will surely leave it’s mark on the business world. But maybe in its hostile takeover, COVID-19 will dispose of one of the most meaningless marketing tools yet, the business card.
Aw, Ah & Oh: the emotions behind the marketing
The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
Write Right
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
Hiring a Marketing Firm vs Hiring In
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying to enter a new vertical. All of these transitions require...
When to Ignore Digital Trends
When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing.
Word of Mouth
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger...