May 17th, 2023 saw the West Michigan community collaborate to make a difference through service to a wide variety of local nonprofit organizations. Celebrating its 4th anniversary, the event, coordinated by our friends at the Michigan West Coast Chamber of Commerce,...
Blog
Boileau & Co. Welcomes New Account Managers
Last week, we welcomed two new account managers to our team: Patrick Clark and Erin Trisch. As account managers, Patrick and Erin will support clients' growth and success with brand and marketing strategy, project management, and creative direction. Patrick Clark...
3 Tips for Creative Professionals Worried About the AI Takeover
For those of us in creative roles, it can be easy to think AI is going to replace us. But don’t give up hope just yet.
2 Reasons the Cost of Disengaged Employees is Way Higher Than You Think
Considering Americans spend about a third of their lives at work, you’d think we would derive a great deal of meaning from what we do. When we look at workers around the world, this is usually the case, but surprisingly it is not true of Americans—at least not in...
Implementing ESG in your Small Business with Dan Broersma
Dan Broersma, Sustainability Manager at the City of Holland, joins Vince to discuss ESG (Environment, Social, Governance) practices from large scale businesses and how they can be modeled at a smaller scale.
Creative Approaches to Sustainability with Dan Broersma
From Herman-Miller to honeybees, Dan Broersma recaps his favorite sustainability stories from his tenure in the industry.
Sustainability and Leading by Example with Dan Broersma
Dan Broersma, Sustainability Manager for the City of Holland and Vince talk about some of the sustainable practices brought forth by the community. Plus, how can your organization be more sustainable without costing you money? Dan gives tips on where to start.
Good Writing Starts with Empathy
With social media growing more caustic by the minute, people seem to have abandoned one of the basic tenets of good communication—empathy. Empathy connects us to each other and allows us to better understand the experiences of others.
Why Kids Know What IYKYK Means and You Don’t
Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do...
How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).