Co-written with Summer/Fall 2024 intern Tyler Raterink A common phrase in carpentry is, "Measure twice, cut once." Thankfully, it isn’t, "Eyeball it, then cut." If every carpenter guesstimated their cuts, we would be surrounded by wasted lumber and poorly built homes....
Co-written with Summer/Fall 2024 intern Tyler Raterink Finding effective ways to provide value that resonates with customers can be challenging. In a time when short-form videos and social media are taking brand marketing by storm, it may be shocking to hear that blog...
Takeaways from the seventh TEDxMacatawa conference. One afternoon with a pen, notebook and an open mind can spark a new way of thinking if you’re ready to embrace potential from a new perspective. How about the perspective of thirteen unique voices? At the seventh...
The history of storytelling in the Holland Evening Sentinel building continues On April 11, Boileau and Co. welcomed the friends, clients and the West Michigan business community to celebrate the opening of our new office space in downtown Holland. Nearly 100 joined...
We are excited to announce the addition of two new team members this month, Grace Heemstra and Hannah Grant. As Communications Associates on our content team, Grace and Hannah will help support our clients through storytelling and strategic communications.
At the 2024 ADDYs, hosted by the West Michigan American Advertising Federation (AAF) chapter, we proudly took home a Silver ADDY for the Holland BPW 2022 Annual Report website. We’re honored to receive this recognition for our team’s hard work and creativity. Thank...
Boileau & Co. is pleased to welcome Mathew and Avery, our two winter interns, for their 12-week internship program. Mathew and Avery joined our team at the beginning of January. We can't wait for them to gain knowledge from our team by working hands-on to support...
We are excited to welcome Anna Vanderberg as the newest addition to our growing video team! A West Michigan native, Anna brings an artistic eye and love for stop motion to the video team. In her new role as associate video producer, she will be working directly with...
Boileau & Co. is excited to introduce our fall intern, Alexandra Lucaj. Alexandra joined our team in early September for a 12 week internship. A soon-to-be Alumna of Grand Valley State University, Alexandra is majoring in advertising and public relations. Prior to...
If you’re serious about boosting your company’s recruitment and hiring efforts, there are two areas you need to emphasize: authenticity and relatability.