If you’re serious about boosting your company’s recruitment and hiring efforts, there are two areas you need to emphasize: authenticity and relatability.
It’s Time for Honest Employment Brands
read more
Thoughts by Leanne Schaeffer
COVID Marketing Strategies: Adjusting Course for Q4 2020
A lot of my conversations these days surround the topic of COVID-19, business recovery and strategic planning. At the end of almost every call reconnecting with a client we had the chat: How are you doing and how have things changed for you? I think we all are...
Will this Pandemic be the final demise of the business card?
The Coronavirus will surely leave it’s mark on the business world. But maybe in its hostile takeover, COVID-19 will dispose of one of the most meaningless marketing tools yet, the business card.
Some things never change, but some things do.
So much has changed in the business landscape in just a few short weeks. It’s likely that things won’t bounce back for quite some time from Covid 19. And even when they do, there will be many long term changes in the way we do business.
High schoolers know how to strategize. Do you?
What does high school math have to do with strategic marketing? Find out in our latest post as Leanne Schaeffer draws the connection between strategic marketing and the dreaded, but perhaps underappreciated, mathematical proof.
Write Right
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
Hiring a Marketing Firm vs Hiring In
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying to enter a new vertical. All of these transitions require...
Your CEO doesn’t have time for content marketing
If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos and posts on top of their already busy days?
Making the case for community engagement
We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, Holland Community Aquatic Center and Waterfront Holland to name a few.
How do you turn a group of people into a team?
It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn them into a team?