Thoughts by Boileau & Co.

The 5 Pitfalls of SEO

The 5 Pitfalls of SEO

How can I improve my SEO and appear higher in search results? One of the most common questions we get in digital marketing is how a business can rank higher on Google’s Search Engine Results Page (SERP).  When you search for SEO and SEO strategies you’ll find an...

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Retargeting 101: What’s it all about?

Retargeting 101: What’s it all about?

Retargeting ads are one of the most effective ways to gain conversions for sites with existing traffic. It remains underutilized by many small businesses, and we want to help! In this webinar, our project manager Rachael Bissell walks us through the ins and outs of re-target marketing.

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Defining a Community Brand

Defining a Community Brand

On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.

To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.

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