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Greg DeWeerd LinkedIn

Art Director

Bio

As Art Director at Boileau & Co., I partner with clients to craft and execute comprehensive marketing tools, including brand identities, print collateral, and website designs. I also lead and mentor other creatives on the team, guiding them to deliver innovative and effective solutions that connect brands with their audiences.

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Joined Boileau In 2019
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Bio

As Art Director at Boileau & Co., I partner with clients to craft and execute comprehensive marketing tools, including brand identities, print collateral, and website designs. I also lead and mentor other creatives on the team, guiding them to deliver innovative and effective solutions that connect brands with their audiences.

"I enjoy showcasing a brand's authenticity and how they connect with their clients."

Work History

I started at Boileau & Co. in 2019 as a Junior Graphic Designer (I always waver on whether to even mention that I started as a Communications Specialist), then moved into a Senior Graphic Designer role, and now serve as Art Director. Colleagues value my creativity, intentionality, and how I make them feel like they belong.

Prior to joining Boileau, I served as a Graphic Designer for inhouse organizations and design agencies.

I earned my bachelors in marketing communications from Davenport University and studied post-grad at Kendall College of Art and Design for graphic design.

About Me

Something about me you won't find on my LinkedIn bio:

I like to have fun with my family and I enjoy being outside in the natural world.

Actual things coworkers have said to me:

  • “You’re a great listener!”
  • “I’ve never thought about it that way!”
  • “Are you tolling me right now?”
  • “That’s not funny!” (It was, in fact, really funny)

Secret skill:

Making logos bigger

Guilty pleasure song:

I Hope You Dance by Lee Ann Womack

Biggest pet peeve:

People chewing gum

Favorite nostalgic movie:

Terminator 2: Judgement Day

Kryptonite:

Fritos® Flavor Twists® Honey BBQ Flavored

Best place on earth:

A cozy mountain cabin in the snow with my family, with a warm fire and access to biking, snowboarding, and hiking.

Recent Projects I've Worked On

Holland Aquatic Center - T Shirt

Holland Aquatic Center: Defining a Community Brand

Brand StrategyMunicipal & GovernmentVideo Production
Icademy - Billboard - Header

iCademy Global: Cultivating Trust with Families

Advertising & DigitalEducationFull-Service Marketing
BCO - LG - Billboard

LG Energy: Energizing an Employment Brand

Advertising & DigitalEnergyManufacturingRecruitment Marketing
Pine Creek Construction - Pine Bay Backyard

Pine Creek Construction: A Brand Remodeling

Brand StrategyConstructionFull-Service MarketingReports & Collateral
BCO - CDS - Sandwich

Creative Dining: Niche Marketing for a Specialized Industry

Food & HospitalityFull-Service MarketingWeb Development
Herrick District Library - Logo On Mug

Herrick District Library: A Logo for Community & Connection

Brand StrategyNonprofit

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