The Challenge
Scott Patchin, a certified EOS® implementer and business coach, approached Boileau looking for help to manage professional content creation in alignment with his brand. With a packed schedule of client sessions and travel commitments, he had little time to focus on his passion for creating meaningful support content for past and current clients as well as the broader EOS® community. We partnered with Scott to overcome his capacity limitations and grow his reach to impact more businesses in need of leadership counsel.
The Solution
With year-round demand for his services, Scott requested a monthly, relationship-based approach with us, where we could help him engage his growing audience with regular deliverables. While Scott gives his clients his undivided attention, we work behind the scenes to amplify his voice through writing and video production support, creating content that covers his approach to EOS® implementation and business leadership. In fact, Scott needs only to spend an hour filming with us each month to continue optimizing his online presence.
Deliverables
- Refreshed web design
- Coach materials design
- Thought leadership content – written and video
- Email marketing
- Support for EOS® microsite
The Results
Since starting work with Boileau & Co., Scott’s audience engagement has grown substantially.
- Eblast click rates doubled from 2021 to 2022
- 46% of newsletter subscribers are rated highly-engaged based on open and click rates.
- YouTube channel subscriber count has more than doubled
We continue to develop Scott’s library of content as he focuses on serving his clients.