Co-written with Summer/Fall 2024 intern Tyler Raterink Finding effective ways to provide value that resonates with customers can be challenging. In a time when short-form videos and social media are taking brand marketing by storm, it may be shocking to hear that blog...
For those of us in creative roles, it can be easy to think AI is going to replace us. But don’t give up hope just yet.
With social media growing more caustic by the minute, people seem to have abandoned one of the basic tenets of good communication—empathy. Empathy connects us to each other and allows us to better understand the experiences of others.
Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do...
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
In a year where so much changed, many lessons and truths about marketing and advertising didn’t. Let’s talk about the most important lessons on branding, authenticity and staying in consumers’ good graces through difficult situations.
A lot of my conversations these days surround the topic of COVID-19, business recovery and strategic planning. At the end of almost every call reconnecting with a client we had the chat: How are you doing and how have things changed for you? I think we all are...
In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do to improve the quality of storytelling at your organization.
If your business is not yet leveraging social media to reach customers, employees or community stakeholders, that’s OK! Maybe your business doesn't need it, but if you’re looking for a little guidance on whether you should make a splash, dip your toe in, or stay out...