In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.

Sonder

Every single person you see, meet, talk to or interact with has a story. Several years ago I stumbled across the word “sonder,” which represents the dawning realization that every single person in the entire world is currently living a life as full, vivacious and rich as your own.

Our tagline is “Storytellers for Hire.” Since I began writing at Boileau I’ve realized just how many stories there are to tell in the world. That is to say, there are infinite stories, from the simplest to the incredibly complex, and every story deserves its proper telling.

Why we love this work

One of the best parts of my job is getting to interview people, including our clients, their employees and customers, and sometimes my own coworkers. It’s not uncommon for these individuals to feel self-conscious about telling their stories. When they’re afraid their story is boring, I can hear it clearly in their voice.

What they often don’t realize is that our team isn’t just listening because we have to. We’re genuinely interested in it! Even when interviewing several individuals on the same topic, each person brings their unique perspective to the table. We all process and relay information differently, and those differences help to create a more dynamic storytelling experience.

It’s easy to get caught up in the idea that no one will find their story interesting, or that people won’t care when we tell their story. In the right format, every story is fascinating. There will always be someone who cares about your story. Oftentimes finding the right way of telling it is half the battle, and that’s where we come in!

How to tell it?

Often, it takes knowledge and experience to know right away the best way to tell a story. What’s the best medium? What level of emotion suits the conversation? How will different tones of voice impact the perception of the person on the receiving end? That’s where our team’s expertise comes into play, with individuals specializing in storytelling in each of these areas to tell each story to the best of our ability.

Regardless of how we tell the stories that cross our desks, each story we send into the world provides value not only to our clients but to the individuals who hear them. Each is worth telling in its own right, and it’s an incredible privilege to be the authors with the metaphorical pens.

Need help telling your business’ story? Reach out. We’re happy to chat!

Allison Matz

Matz joins the Boileau team with writing and communication experience from her previous role as Academic Department Coordinator at Grand Valley State University, her alma mater. She earned her degree in English literature and writing and enjoys being able to express creativity and storytelling through her chosen career.

Berkeley Benson

Prior to joining Boileau, Benson worked as a writer and illustrator for both agency and in-house organizations. In 2018, she graduated from Cedarville University with a bachelor’s in professional writing and information design.

About the Author

Kylie White
Kylie joined Boileau in 2019 after graduating from Ferris State University with her B.S. in Marketing in 2017. She views her work as playing Charlotte from "Charlotte's Web," taking webs of information and spinning them into something beautiful that everyday people can understand. Her webs take the form of press releases, op-eds, video scripts, email campaigns, strategic plans, print materials, blog posts and more for clients across all industries. When not at work, Kylie likes to play music, snowboard, play Dungeons & Dragons and travel with her husband whenever she can.
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