Boileau Communications, a West Michigan strategic communications and consulting firm, has hired Rebecca Barth as Content Developer. In this role, she will be working with clients to develop blogs, releases and social campaigns to support their strategic objectives.
Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling.
When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do to improve the quality of storytelling at your organization.
Boost your search ranking and reach more potential buyers. Quickly learn how to use the leading Wordpress SEO plugin, Yoast SEO Free.
The PPP is a good drug, and certainly dulls the soreness. But, if we ask a surgeon if sitting in a lazyboy for eight straight weeks after knee surgery is a good idea, she’ll say “sure, if you never want to walk again!”
The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger...
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary...