Downtown Holland: Poster-Worthy Events

Downtown Holland’s events are what define the city. Boileau & Co. gave visuals that tied the events and community together.

The Story

More than a place, Downtown Holland is a feeling that brings people back year after year and generation after generation. A series of signature events carry that spirit each year, but the marketing materials needed a refresh to help match it. Downtown Holland needed a visual style that felt as alive as the community.

Deliverables Overview

Event poster redesign and art direction
Illustrated graphic series
Promotional artwork

How We Worked Together

We started with a single question: what do these events feel like? From there, we built a visual language rooted in Holland’s character. What we uncovered was an impressionist style, hand-crafted and whimsical that connects with residents and first-time visitors alike.

Each poster’s design gives every event its moment, while still feeling like Holland. They’re consistent enough for a unified message but distinct enough to remember. Boileau & Co. has become Downtown Holland’s go-to for this work. With the creative growing stronger every season.