social media

When is social media a good (or bad) idea?

by Kylie White | Blog, Marketing, Social Media

If your business is not yet leveraging social media to reach customers, employees or community stakeholders, that’s OK! Maybe your business doesn't need it, but if you’re looking for a little guidance on whether you should make a splash, dip your toe in, or stay out...

Facebook Organic Reach is Dead: Long Live Organic Reach!

by Kylie White | Social Media

Since its founding in 2004, Facebook’s purpose and role as part of “internet culture” has continually evolved. What started as a seemingly innocent social media platform has become an instrumental platform for digital and social media marketers. However over the last...