Like waking up from an anesthetic slumber, many of us are just thankful our business is still in one piece. As the feeling returns to all limbs, we’re noticing the sluggish response of our sales and...
https://youtu.be/tXT0gh-KEns Retargeting ads are one of the most effective ways to gain conversions for sites with existing traffic. Many small businesses can benefit from retargeting even without...
The Coronavirus will surely leave it’s mark on the business world. But maybe in its hostile takeover, COVID-19 will dispose of one of the most meaningless marketing tools yet, the business...
It’s the same elements in any story that move us toward action. When a story reaches off the page or screen and folds us into the journey, we can’t help but come out changed on the other side....
You hear it a lot when it comes to marketing and/or branding. “We need to create a message that will really rise above the noise” or “We don't want it to become just white noise.” white noise...
I can’t play an instrument to save my life. I also don’t care to learn. The truth is there are those of us who are musically inclined, and some who are better off enjoying from our seat. But how is...
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying...
When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing. 3 Ways Ironic Social...
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I...
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it,...
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. The smart companies have turned...
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow...
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