Co-written with Summer/Fall 2024 intern Tyler Raterink A common phrase in carpentry is, "Measure twice, cut once." Thankfully, it isn’t, "Eyeball it, then cut." If every carpenter guesstimated their cuts, we would be surrounded by wasted lumber and poorly built homes....
Co-written with Summer/Fall 2024 intern Tyler Raterink Finding effective ways to provide value that resonates with customers can be challenging. In a time when short-form videos and social media are taking brand marketing by storm, it may be shocking to hear that blog...
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
In a year where so much changed, many lessons and truths about marketing and advertising didn’t. Let’s talk about the most important lessons on branding, authenticity and staying in consumers’ good graces through difficult situations.
If your business is not yet leveraging social media to reach customers, employees or community stakeholders, that’s OK! Maybe your business doesn't need it, but if you’re looking for a little guidance on whether you should make a splash, dip your toe in, or stay out...
Since its founding in 2004, Facebook’s purpose and role as part of “internet culture” has continually evolved. What started as a seemingly innocent social media platform has become an instrumental platform for digital and social media marketers. However over the last...