Peachwave Frozen Yogurt: Growing a National Brand

Peachwave had a great product, a loyal following, and ambitions to grow. They needed an agency partner to help them get there.

BCO - Peachwave - Cinco De Mayo New Flavor Launch Poster

The Story

Peachwave Frozen Yogurt is a Holland-born brand with a growing national footprint — licensed locations across the country and one in the Cayman Islands. With no franchise fees and no royalties, their licensing model is built to attract entrepreneurs. But finding and converting the right owner prospects required research, strategy, and marketing built around two very different audiences: potential owners and loyal customers.

Deliverables Overview

Website design with dedicated ownership recruitment page
Motion graphics for owner recruitment
Mobile app and loyalty program design
Digital and social media advertising
Email marketing
Lifestyle and product photography
New flavor launch graphics
Promotional and event creative
Shop signage design

How We Worked Together

We started with owner persona development and experience research to understand what drives prospective licensees and then built a website, ads and support materials to champion recruitment. From there, we turned our attention to making life easier for the shop owners, both new and established. Ready-to-use creative for new flavors, promotions, and events gives every Peachwave operator the tools to market their business with confidence and build the kind of loyal local following that keeps customers coming back.

Results

Today Peachwave has grown to 40+ licensed locations nationwide and continues to expand.

BCO - Peachwave - Mangonada Flavor Launch Social Media

Capturing creative expression

Every cup of froyo is an opportunity to create something new and exciting. Extending that creative spirit to Peachwave’s flavor launch graphics has become one of our favorite design challenges for every new season.