Co-written with Summer/Fall 2024 intern Tyler Raterink Finding effective ways to provide value that resonates with customers can be challenging. In a time when short-form videos and social media are taking brand marketing by storm, it may be shocking to hear that blog...
Creativity is often messy, but it doesn’t have to be. My best ideas come when I’m able to follow a process, a structure that allows my creativity to flow through channels. These channels create constraints around my thinking allowing my ideas to be repeatable, consistent and organized.
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos and posts on top of their already busy days?