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A+ Lemonade | A Brand Parable

A+ Lemonade | A Brand Parable

When my kids ask me what I do I tell them I’m a storyteller. That used to be a good enough answer until last summer. Then Abby, my oldest, pushed further.Well, what kind of stories? How do you tell them? Can I be in one?At the time, she was also...
Storytelling & Persuasive Communications

Storytelling & Persuasive Communications

In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do to improve the quality of storytelling at...
Aw, Ah & Oh: the emotions behind the marketing

Aw, Ah & Oh: the emotions behind the marketing

It’s the same elements in any story that move us toward action. When a story reaches off the page or screen and folds us into the journey, we can’t help but come out changed on the other side. There’s nothing new about this, certainly not in marketing. Even Donald...
How Much Does A Video Cost?

How Much Does A Video Cost?

As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary...