Like Robert Duvall’s hairline, there’s no denying that the media landscape has changed drastically over the years. Long gone are the years of personal, close press relationships and picked up phone calls, and it’s no surprise why. Journalists are under more pressure than ever.


More people are consuming their news through digital platforms like social media, quick-read newsletter formats, and news sites. With this switch, they expect to receive their news immediately and free.

Journalists are under extreme pressure to post news stories quickly, sometimes at the cost of context and accuracy, but that’s a topic for another post.

Tipped Scales

Ad dollars have transitioned to the digital market and consumers have stopped paying for the newspaper. News media can’t afford to staff as many journalists as they used to. Journalists are spread thin over different beats and covering more news stories than ever.

Visual Demand

Consumers expect photos and videos to help understand the whole story. Creating this content requires time to for the journalist to visit and take photos or produce a video. As trained writers, not video producers and photographers, many times the quality of production is low.

Do the Math

Fewer Journalists + Higher Demand for Fast News + Increased Visual Support= a Big Problem.

Journalists simply can’t do it all.

The Solution: Provide the whole package with media kits.

So, here’s how we can help. Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos. Even if a journalist doesn’t run these elements, the visual aids can help them gain a full understanding of the content. Providing the digital element saves them the trip, the time, and ultimately helps them meet their requirements of their publication.

For clients that are telling their story often, we simplify the kit further by creating a press page on their website.  We fill the page with with professional photography, supplemental videos, bios and past releases, so journalist have one-stop access to all the information they need.

Media Kits

As PR professionals it’s our job to make it easier for journalists to write a story about our client. By taking the time to create a full package for journalists, we’re increasing our odds for coverage, helping shape the visuals within the story, and creating additional clarity for our clients.

Get Started on Your Media Kit

Let Boileau Communications help you get started on your digital media kit today. Give us a call at (616) 786-4461 or send us an email.

Contact Us

Allison Matz

Matz joins the Boileau team with writing and communication experience from her previous role as Academic Department Coordinator at Grand Valley State University, her alma mater. She earned her degree in English literature and writing and enjoys being able to express creativity and storytelling through her chosen career.

Berkeley Benson

Prior to joining Boileau, Benson worked as a writer and illustrator for both agency and in-house organizations. In 2018, she graduated from Cedarville University with a bachelor’s in professional writing and information design.

About the Author

Leanne Schaeffer
Leanne joined Boileau after directing marketing for a hospitality management company. Through her experience, Leanne developed a rounded knowledge across industries and thoughtful insight into stakeholder perceptions. Identifying creative solutions to tough communications issues, Leanne serves as a valuable partner to our clients and asset to our company. A Grand Valley alumna, Leanne earned her bachelor’s in Advertising and Public Relations. Outside the office, she can be found spending quality time with family, rocking first base in slow pitch softball, or sitting down with a good book in one hand and a glass of wine in the other.
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