Managed web services, also known as “Managed Web” refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications. You can define project-based web services as the traditional, linear method of producing a website or organizing a web marketing campaign. 

To help you understand the difference, we’ve designed a couple of charts that compare managed web with its predecessor, traditional project-based web services:

This is the second post of our three-part series on Managed Web Services. In our first post, we discussed the 5 reasons why managed web services might be better for your next web project. If you haven’t seen it already, please feel free to head back there and check it out (so you have a bit more context for the conversation).

Chart 1: Managed Web vs. Project-Based Web Services: Feature Comparison Table


Managed Web ServicesProject-Based Web Services
PaceIterativeOne and done
Project Management TypeAgileWaterfall
Who is it good for?+ Mission-critical web services
+ Long-term web marketing initiatives
+ Companies that lack a full in-house web marketing team
+ Non-essential web services
+ Microsites
+ Short-term campaigns with limited scope
+ Companies that have ample in-house resources, but need a little help for a specific project
PlanningEach project phase is submitted to a long-term vision that adapts to changing business objectives. All discovery, content strategy and planning are complete at the outset and should not change throughout the course of the project. 
FlexibilityPlans may adapt based on user feedback and data collected at the end of each phase.Adaptations constitute a change in scope and require budget revisions and updates to the contract.
Custom Graphics, Photography & Video SupportIncludedDependent on project scope.
Security & MaintenanceIncludedSeparate service or cost option after launch.
Access to ExpertiseFull spectrum of web marketing expertise available at any timeTeam of experts preselected based on project scope.
CostScales monthly (only pay for what you use)Lump sum upfront investment. Monthly maintenance and follow-up services billed separately
Initial ReleaseFast, but with limited featuresSlow, but with all features in scope
Analytics Monitoring & FeedbackIncluded; informs the planning segment of each phaseSeparate service or cost
New Content & Feature DevelopmentCan be rapidly added to development pipeline and scheduled for next release at any timeHandled on a quote-to-quote basis. Timeline depends on ability to find a capable vendor with work capacity.

Chart 2: Managed Web vs. Project-Based Web Services by Process

The primary difference in process is project management style. The cyclical nature of managed web services means that your website may start simple but will continually grow and evolve to keep step with your changing business needs.

In contrast, project-based web services has a clearly defined beginning and end, with maintenance or security monitoring typically sold as a separate service.

We’ll explore more about how iterative web design works in our next post, so check beck again with us soon.

Shameless Plug

Need help determining which type of web services would work best on your next project? Whether or not you choose to work with us, give us a call, and we’d be glad to help you talk it through.

Contact Us

Allison Matz

Matz joins the Boileau team with writing and communication experience from her previous role as Academic Department Coordinator at Grand Valley State University, her alma mater. She earned her degree in English literature and writing and enjoys being able to express creativity and storytelling through her chosen career.

Berkeley Benson

Prior to joining Boileau, Benson worked as a writer and illustrator for both agency and in-house organizations. In 2018, she graduated from Cedarville University with a bachelor’s in professional writing and information design.

About the Author

Erich Boileau
Erich is a strategic thinker, writer and teacher whose passion is to see people and organizations grow into the truest expression of their best selves. People (and their stories) are complicated by nature, and he enjoys the challenge of bringing clarity and understanding into complex scenarios. Prior to becoming a partner in 2021, Erich served the company in various roles for 12 years, and his approach is informed by nearly a decade of non-profit leadership experience while living abroad in Morocco and Japan. He earned his bachelor's degree in English from Grand Valley State University in 2009. Erich is fascinated by the human brain, and outside the office he enjoys co-hosting a Japanese-language podcast on mental health with his wife, barstool philosophizing with friends, and spending time with his dog Fuji.
More posts from Erich Boileau

Recent & Related

Retargeting 101: What’s it all about?

Retargeting 101: What’s it all about?

https://youtu.be/tXT0gh-KEns Retargeting ads are one of the most effective ways to gain conversions for sites with existing traffic. Many small businesses can benefit from retargeting even without an active ad campaign. In this webinar, we'll walk you through the ins...

How Does Iterative Web Development Work for Managed Web?

How Does Iterative Web Development Work for Managed Web?

One of the biggest advantages to iterative, managed web development is that you can use your new website features as soon as they’re ready, instead of waiting for every feature to be complete. Let’s look at how an iterative process works. This is the last article of a...