One of the biggest advantages to iterative, managed web development is that you can use your new website features as soon as they’re ready, instead of waiting for every feature to be complete. Let’s look at how an iterative process works.

This is the last article of a three-part series on Managed Web Services. In our last post, we looked at the difference between managed web and traditional project-based web development, and in the first article we discussed why a managed web services model is better for your company. If you haven’t already given these a read, please feel free to go back and have a look—you’ll have a bit more context for this article.

Managed web services refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications.

Our Managed Web Process

Each service provider is going to have some differences in their process. At Boileau Communications, we begin with our core process of discovery, planning and creation to get you through initial launch. Then, we break into phases, each with four distinct increments: measure, plan, create, release. Depending on the features, a phase may last only a couple of days or several weeks.

The end of each phase concludes with a release of a fully-functional, live product. A release may be something as simple as a blog post with a distribution content marketing plan, or something as complex as a new eCommerce store on your website.

The release cycle, illustrated in the chart below, begins with measurement (feedback and monitoring) of the previous release.

Managed Web Services Process
Iterative Web Services Process

Shameless Plug

If ongoing, iterative web marketing sounds like it would be a good fit for your company, or if you would like to talk to someone to learn more about how managed web might help you get a fast start on your next web initiative, please don’t hesitate to give us a call.

Contact Us

Allison Matz

Matz joins the Boileau team with writing and communication experience from her previous role as Academic Department Coordinator at Grand Valley State University, her alma mater. She earned her degree in English literature and writing and enjoys being able to express creativity and storytelling through her chosen career.

Berkeley Benson

Prior to joining Boileau, Benson worked as a writer and illustrator for both agency and in-house organizations. In 2018, she graduated from Cedarville University with a bachelor’s in professional writing and information design.

About the Author

Erich Boileau
Erich is a strategic thinker, writer and teacher whose passion is to see people and organizations grow into the truest expression of their best selves. People (and their stories) are complicated by nature, and he enjoys the challenge of bringing clarity and understanding into complex scenarios. Prior to becoming a partner in 2021, Erich served the company in various roles for 12 years, and his approach is informed by nearly a decade of non-profit leadership experience while living abroad in Morocco and Japan. He earned his bachelor's degree in English from Grand Valley State University in 2009. Erich is fascinated by the human brain, and outside the office he enjoys co-hosting a Japanese-language podcast on mental health with his wife, barstool philosophizing with friends, and spending time with his dog Fuji.
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