One of the biggest advantages to iterative, managed web development is that you can use your new website features as soon as they’re ready, instead of waiting for every feature to be complete. Let’s look at how an iterative process works.
This is the last article of a three-part series on Managed Web Services. In our last post, we looked at the difference between managed web and traditional project-based web development, and in the first article we discussed why a managed web services model is better for your company. If you haven’t already given these a read, please feel free to go back and have a look—you’ll have a bit more context for this article.
Managed web services refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications.
Our Managed Web Process
Each service provider is going to have some differences in their process. At Boileau Communications, we begin with our core process of discovery, planning and creation to get you through initial launch. Then, we break into phases, each with four distinct increments: measure, plan, create, release. Depending on the features, a phase may last only a couple of days or several weeks.
The end of each phase concludes with a release of a fully-functional, live product. A release may be something as simple as a blog post with a distribution content marketing plan, or something as complex as a new eCommerce store on your website.
The release cycle, illustrated in the chart below, begins with measurement (feedback and monitoring) of the previous release.
Shameless Plug
If ongoing, iterative web marketing sounds like it would be a good fit for your company, or if you would like to talk to someone to learn more about how managed web might help you get a fast start on your next web initiative, please don’t hesitate to give us a call.
