Managed web services (which we sometimes call “Managed Web”) refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications.
This is the first post in a new series we’re working on about Managed Web Services. Check back again or subscribe for our next two or three posts to be published in the coming weeks.
While there are some applications where a project-based web services model makes more sense (e.g. non-essential websites, microsites, short-term campaigns, etc.), we believe that a managed web approach is more cost effective and yields better results in the long run. Here are just a few of the reasons why:
1. Partner with a whole web marketing team for nickels on the dollar
Running a complicated website or web marketing campaign requires a wide range of expertise. Small to medium size businesses rarely have the resources to add a full time marketing director, content marketing expert, SEO specialist, ad buyer, web developer, photographer and videographer.
Partnering with a managed web service provider lets you have access to all of this expertise when you need it and as much or as little as you need it.
2. Keep everything working together under a single, adaptive long-term vision
A managed services provider can work with you to align your web marketing strategy with your goals. With each phase of a project, incremental planning keeps your new content and features focused, building a marketing campaign that gets results.
3. Get new features and content on the web faster
Managed services means you can respond to sudden market opportunities and take new features or content online when you need to. A system of rapid small releases makes it easy for good ideas to get into the pipeline for development faster without delaying the release of content or features already scheduled for deployment.
4. Enjoy an enterprise-level web platform without having to know how to maintain one
Managed web services let you remove complexity from your life so you can focus on growing your business and leave the tech to the experts. Managed web hosting typically covers the entire spectrum of web technologies you need for web marketing: managed WordPress hosting, automated backups and updates, SEO, performance optimization, email marketing, social media management, ad management, etc.
5. Monitor feedback and make data-based decisions
Managed web service providers don’t just deploy your content, they also monitor it using analytics and collect user feedback. This enables you to make data-based decisions to adjust your web marketing strategy and position your content where it can best engage your target audience.
One example of how we help our clients engage with data is through custom dashboards that brings live data and analytics from multiple platforms into a single display. We lean on these dashboards in a rhythm of regular meetings to make sure that our strategies and planning reflects the needs and usages patterns of users.
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If managed web services sounds like it would be a good fit for your company, or if you would like to talk to someone to learn more about how managed web might work on your next web project, please don’t hesitate to give us a call.
