Communications Strategy Agency

West Michigan’s Premier Communications & Marketing Agency

Boileau & Co. is a marketing agency that develops pragmatic, strategic marketing communications plans and tactics designed to reach your business goals.

For businesses and nonprofits who need to communicate complex ideas or challenging stories, we provide the experienced, strategic marketing guidance and tools necessary to create effective understanding. Our clients choose us for our responsive service, thoughtful approach and excellence of work product. It’s a reputation we’ve worked hard to build over the past 15 years, and it’s a reputation that can only stand on the success of our clients.

Marketing Communications

Clients trust Boileau & Co. to plan, implement and manage integrated communications plans that get results. Services include:

  • Advertising Creative
  • Copywriting
  • Digital & Ad Management
  • Graphic Design
  • Web Design & Development
  • Public Relations & Media Training
  • Issues & Crisis Communications
  • Social Media Management
  • Video & Animation
Marketing Communications Process

fig 1. Boileau & Co. iterative marketing process.

Branding & Marketing Insights

Good Writing Starts with Empathy

Good Writing Starts with Empathy

In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors...

Why Kids Know What IYKYK Means and You Don’t

Why Kids Know What IYKYK Means and You Don’t

Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do...

Understanding the “Attention Economy”

Understanding the “Attention Economy”

Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now? Inherent to the emerging “attention economy” is the underlying assumption that human attention is a scarce resource. It's so scarce that we have...

Schedule a Marketing Strategy Consultation

To schedule a consultation and learn more about our process for partnering in marketing strategy work, please complete the form below or call us at 616.786.4461.

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