Brand Strategy Services
Your Brand Story
Your Brand is a combination of stakeholder perceptions — shaped directly by experiences and messages from your organization and indirectly through community and culture.
The work of branding, whether beginning from scratch or redirecting the inertia of your existing reputation, is most effective when it’s inclusive, intentional and authentic.
Brand Strategy Services
In our years of guiding clients through discovery and communications planning, we have developed a clear method that yields clarity and success in the creation or transition of a new brand.
- Brand Story & Message Development
- Logo Identity Development
- Market & Competitive Research
- Market Positioning (e.g. Blue Ocean)
- Marketing Strategy
- Sales Enablement
- Funnel Mapping
Featured Case Study: Holland Aquatic Center
On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.
To support this, they would need a more modern identity, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.
Branding & Marketing Insights
Pick Up the Pen: Blogs Lead to Leads
Co-written with Summer/Fall 2024 intern Tyler Raterink Finding effective ways to provide value that resonates with customers can be challenging. In a time when short-form videos and social media are taking brand marketing by storm, it may be shocking to hear that blog...
Advocating for Your West Coast Community in D.C.
This story was published in the West Coast Way Magazine in June 2024. Earlier this year, leaders from local businesses and organizations participated in the Michigan West Coast Chamber of Commerce’s first ever Washington D.C. Fly-In event. For three days in mid-March,...
3 Tips for Creative Professionals Worried About the AI Takeover
As a video producer and part of Boileau & Co.’s “maker team” as we call it, I’ve become hyper-aware of the AI boom. For those of us in creative roles, it can be easy to go full-Sarah Connor and catastrophize about our inevitable destitution as artificial...
Book Branding Services for Your Organization
To schedule a consultation and learn more about our process for partnering in brand work, please complete the form below or call us at 616.786.4461.