Strategic Marketing, Web & Video Agency

Create Understanding

Change minds, captivate hearts and engage your audience like never before by sharing your story with clarity and authenticity. Organizations big and small trust Boileau & Co. to create understanding from complex narratives of growth and change.

ServicesMeet Our Team

Open Mind, Unlimited Potential

Takeaways from the seventh TEDxMacatawa conference. One afternoon with a pen, notebook and an open mind can spark a new way of thinking if you’re ready to embrace potential from a new perspective. How about the perspective of thirteen unique voices? At the seventh...

Uncovering Blind Spots in Leadership with Paul Doyle

Paul Doyle from LeaderWork joins us to discuss the often-overlooked blind spots in leadership. Drawing from his extensive experience, he highlights practical ways leaders can overcome common challenges and improve their effectiveness. Top Takeaways: Practical Blind...

Leadership Development as a Business System with Paul Doyle

In this episode of our Coffee Klatsch, Vince sits down with Paul Doyle, founder and partner at LeaderWork, to discuss how companies can manage their leadership training as a business system, not just a training program. Paul shares how his team developed a...

Kayden Harmon Earns the Boileau’s 2024 Storyteller Scholarship

Last Thursday, brothers Erich Boileau and Vince Boileau had the privilege of attending the Community Foundation of Holland/Zeeland Area’s (CFHZ) Scholarship Donor/Recipient Meet & Greet to meet this year’s recipient of the Randy Boileau Storyteller Scholarship....

Advocating for Your West Coast Community in D.C.

This story was published in the West Coast Way Magazine in June 2024. Earlier this year, leaders from local businesses and organizations participated in the Michigan West Coast Chamber of Commerce’s first ever Washington D.C. Fly-In event. For three days in mid-March,...

PROBLEM SOLVING WITH INTELLIGENT COMMUNICATIONS

Fractured audiences. AI content dilution. Talent management & retention. Digital transformation.
Corporate responsibility.

The biggest challenges aren’t fixable with a witty slogan. You need a holistic, evidence-based approach to managing growth and change. In our 20 years of service, we have guided over one hundred West Michigan businesses with thoughtful counsel, sound strategy and excellent work product. Combined with our insatiable curiosity, this ever-deepening experience gives us a unique perspective in helping you make your brand, team, and community better.

Our Process

Discover

We won’t advise you until we know you. This means a whole systems approach to understanding your goals and how your stakeholders relate to your organization.

Plan

Working backward from your highest organizational goals, we’ll help you draft a pragmatic plan to get there and clear messages your audiences will engage with.

IMPLEMENT

Working the plan means delivering you the right tools for the job – digital assets, videos, training, web and more. Everything in your toolbox will look great and perform even better.

Measure

Accountability is critical. We pursue real measures that reveal whether we’re on track and create opportunities to revise tactics around what works best.

A Different Kind of Firm

Our purpose is to create understanding. A shared understanding creates a positive environment for new sales, complex stakeholder engagements, community transformation and even personal healing and growth.

In everything we do, we are committed to promoting healthy relationships, sustainable economic growth and environmental conservation. Our purpose and triple-bottom-line mentality make for a unique experience that we think you’ll like.

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What’s Next?

Your story matters. Give us a call or send a note, and we would love to learn more about your organization.

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