Strategic Marketing, Web & Video Agency

Create Understanding

Change minds, captivate hearts and engage your audience like never before by sharing your story with clarity and authenticity. Organizations big and small trust Boileau & Co. to create understanding from complex narratives of growth and change.

ServicesMeet Our Team

Meet the First-Ever Recipient of the Randy Boileau Storyteller Scholarship

We are excited to announce that Sidney Hogan, graduating senior from West Ottawa High School, has been awarded the first-ever Randy Boileau Storyteller Scholarship for the 2023-24 academic school year! The scholarship, managed by the Community Foundation of the...

Three Barriers to Crucial Conversations with Robert Heath Sr.

When having difficult conversations, tensions can run high — especially when disagreements about politics or strategy arise. In this Klatsch, Robert Heath Sr., US Marine Corps veteran, attorney and CEO of The Legacy Leadership Consulting Group, describes the 3 barriers to having crucial conversations.

Meet Our Summer 2023 Interns

After a several-year hiatus, our summer internship program is back and better than ever! We’re incredibly excited to have two interns joining us this summer to learn from our team through hands-on work supporting our clients. Say “hello” to Samantha and Grace!

3 Tips for Creative Professionals Worried About the AI Takeover

For those of us in creative roles, it can be easy to think AI is going to replace us. But don’t give up hope just yet.

2 Reasons the Cost of Disengaged Employees is Way Higher Than You Think

Considering Americans spend about a third of their lives at work, you’d think we would derive a great deal of meaning from what we do. When we look at workers around the world, this is usually the case, but surprisingly it is not true of Americans—at least not in...


Fractured audiences. Talent management & retention. Digital transformation.
DEI communications. Climate collaboration.

The biggest challenges aren’t fixable with a witty slogan. You need a holistic, evidence-based approach to managing growth and change. In our 17 years of service, we have guided over one hundred West Michigan businesses with thoughtful counsel, sound strategy and excellent work product. Combined with our insatiable curiosity, this ever-deepening experience gives us a unique perspective in helping you make your brand, team, and community better.

Our Process


We won’t advise you until we know you. This means a whole systems approach to understanding your goals and how your stakeholders relate to your organization.


Working backward from your highest organizational goals, we’ll help you draft a pragmatic plan to get there and clear messages your audiences will engage with.


Working the plan means delivering you the right tools for the job – digital assets, videos, training, web and more. Everything in your toolbox will look great and perform even better.


Accountability is critical. We pursue real measures that reveal whether we’re on track and create opportunities to revise tactics around what works best.

A Different Kind of Firm

Our purpose is to create understanding. A shared understanding creates a positive environment for new sales, complex stakeholder engagements, community transformation and even personal healing and growth.

In everything we do, we are committed to promoting healthy relationships, sustainable economic growth and environmental conservation. Our purpose and triple-bottom-line mentality make for a unique experience that we think you’ll like.


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What’s Next?

Your story matters. Give us a call or send a note, and we would love to learn more about your organization.