Strategic Marketing, Web & Video Agency

Create Understanding

Change minds, captivate hearts and engage your audience like never before by sharing your story with clarity and authenticity. Organizations big and small trust Boileau & Co. to create understanding from complex narratives of growth and change.

ServicesMeet Our Team

Sustainability and Leading by Example with Dan Broersma

Dan Broersma, Sustainability Manager for the City of Holland and Vince talk about some of the sustainable practices brought forth by the community. Plus, how can your organization be more sustainable without costing you money? Dan gives tips on where to start.

Say Hello to Boileau & Co.

Now in our 17th year of business, we have diversified services and broadened ownership. Given these changes, we have decided to simplify our name to more inclusively represent the brand.

Intentional Inclusivity with Har Ye Kan

What defines inclusivity in community engagement? | In our first Coffee Klatsch, Har Ye Kan of HYK Consulting discusses intentional inclusivity, asking, “Who are we leaving out of the conversation?”

attention economy and Odysseus

Our Attention is Invaluable and We Give it Away for the Dumbest Reasons

Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling.

Understanding the “Attention Economy”

Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?

PROBLEM SOLVING WITH INTELLIGENT COMMUNICATIONS

Fractured audiences. Talent management & retention. Digital transformation.
DEI communications. Climate collaboration.

The biggest challenges aren’t fixable with a witty slogan. You need a holistic, evidence-based approach to managing growth and change. In our 17 years of service, we have guided over one hundred West Michigan businesses with thoughtful counsel, sound strategy and excellent work product. Combined with our insatiable curiosity, this ever-deepening experience gives us a unique perspective in helping you make your brand, team, and community better.

Our Process

Discover

We won’t advise you until we know you. This means a whole systems approach to understanding your goals and how your stakeholders relate to your organization.

Plan

Working backward from your highest organizational goals, we’ll help you draft a pragmatic plan to get there and clear messages your audiences will engage with.

IMPLEMENT

Working the plan means delivering you the right tools for the job – digital assets, videos, training, web and more. Everything in your toolbox will look great and perform even better.

Measure

Accountability is critical. We pursue real measures that reveal whether we’re on track and create opportunities to revise tactics around what works best.

A Different Kind of Firm

Our purpose is to create understanding. A shared understanding creates a positive environment for new sales, complex stakeholder engagements, community transformation and even personal healing and growth.

In everything we do, we are committed to promoting healthy relationships, sustainable economic growth and environmental conservation. Our purpose and triple-bottom-line mentality make for a unique experience that we think you’ll like.

Boileau-Team-Collaborating

You May Know Us from

What’s Next?

Your story matters. Give us a call or send a note, and we would love to learn more about your organization.

boileau-co-skyline