THE CHALLENGE
Creative Dining Services is a comprehensive food services partner specializing in dining for universities, businesses, senior living and conference centers. After working with our team to develop a new website to tell their story and engage with key industry segments, they determined a need for ongoing marketing and strategic communication support to support their growing internal marketing team.
THE SOLUTION
We began a quarterly cadence of strategic initiatives to establish them as thought leaders in the food services space, supplemented by bi-weekly check-in meetings. These initiatives involved a rhythm of monthly thought leadership content, eblasts, and regular video production to support relevant topics in the industry. We also collaborated with them to support their expansion into new geographic areas and market segments.
Deliverables
- Refreshed Website with Content Marketing Integrations
- Digital Advertising & Tracking (Google, LinkedIn, Spotify, etc.)
- Email Marketing
- Content Development & Infographics
- Public Relations Support & Media Monitoring
- Collateral Supporting Sales Initiatives
- Targeted Top Prospect Campaigns
- Market Research & Strategy Development
- Client & Employee Video Testimonials
- Event Photography & Videography Support
- Corporate Brand Video
- Talent Acquisition Support
- Strategic Marketing Insights
- KPI Dashboard
- Ongoing Strategic Counsel
THE RESULTS
Creative Dining continues to grow, adding new accounts and reaching new audiences across platforms. Their digital advertising allows them to reach decision makers in their specific market segments as well as individuals seeking out companies with the services they offer. Their thought leadership content, both old and new, continues gaining traction and converting.
As a whole, their regularly-updated website continues to perform with increased pageviews, engagement up by nearly 30%, and an 11% increase in conversions.
